To create a high professional and community profile for NLP and promote wide recognition of NLP.
What is NLP?
Neuro-linguistic programming is a method for modelling excellence. It is the study of how we do what we do, especially the behaviour that works well. By studying thinking patterns and behaviours that create excellent outcomes, NLP professionals can teach other people strategies for achieving their own best outcomes. These goals range from personal (such as improving self-confidence, quitting an addiction, resolving trauma and health problems, becoming happier...) through to corporate success (such as increasing sales, improving public speaking, developing better marketing strategies, creating better workplace dynamics).
NLP supporters love NLP because it creates rapid change by providing tangible steps for a person or an organisation to put in place to create great outcomes.
Research into NLP
While NLP has not had as much research as other therapy modalities such as cognitive behavioural therapy, there have been some interesting studies that have shown some good results, and suggest that further research would be most useful. You can read a summary and access some of this research here.